Become familiar with the Ten Types of Innovation. Become familiar with tools for turning the Ten Types into building blocks for Innovation. Origin of the Ten Types Framework A seminal discovery.
Overview of the Ten Types A simple and intuitive framework. How to Use the 10 Types Shift your focus. Diagnostics Technology-drive multimedia enhancements e.
Intel , Windows 3. Windows 95, Intel Celeron Emerging standards, specialization e. Many innovators use multiple types. Integrating office tools.
Reimagining an entire industry. What could you do? Five Year B. Download PDF. A short summary of this paper. Download Download PDF. Translate PDF. Consciously understanding it makes innovation easier and more effective. Innovation almost never fails due to a lack of creativity. The most certain way to fail is to focus only on products. Successful innovators use many types of innovation. Successful innovators analyze the patterns of innovation in their industry. Then they make conscious, considered choices to innovate in different ways.
Innovations can be broken down and analyzed. When you do so, you will learn why most fail and a few succeed. Innovations can be built up systematically. Doing so increases your odds of success exponentially. Failure to consistently, relentlessly improve the known is one of the surest routes to failure. Unfortunately, too many firms do only simple innovation.
When a market grows up and gets complicated, it demands more The Ten Types framework is simple and intuitive. The Ten Types framework is structured into three sophisticated innovation, which uses many types of innovation It is a useful tool you can use both to diagnose and color-coded categories.
The types on the left side of the combined elegantly and orchestrated with care. You can existing competition. It makes it especially easy to from customers; as you move toward the right side, the cut through this with multi-disciplinary teams to bring in the spot errors of omission — missing dimensions that types become increasingly apparent and obvious to end necessary talent and knowledge, and with systems in place to tell will make a concept stronger.
To use a theatrical metaphor, the left of the everyone how they can tackle tough challenges with curiosity, confidence, and courage. Naturally, sophisticated innovations are more difficult to pull off, not least because they have longer development horizons than simple innovations.
But consider the flip side: once you launch them, they Profit Network Structure Process Product Product Service Channel Brand Customer are likely both to delight customers and confound competitors.
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